25 Years Ritzenhoff
25 years after the launch of the Ritzenhoff brand, Sieger Design developed a new image and collection of glasses for the re-launch of the brand. As in 1992, Sieger Design created not only new product designs, but also a comprehensive branding strategy, including project coordination and the entire communication strategy - corporate design, brochures, catalogs and press releases, stands architecture and brand concept.
The new collection had the collaboration of prestigious designers, among others Piero Lissoni, Patricia Urquiola, AriK Levy, Fuksas and Sieger Design.Ritzenhoff is projecting for the future, after more than 25 years producing copyright flakes. The success of Ritzenhoff is due mainly to collectors. The brand has fans all over the world today.The collection have creative designers and each one has interpreted the theme differently. From left to right, we can enjoy Sieger Design's milk glass, Carlo Dal Bianco's champagne glass, studio Job Studio beer glass and the extraordinary Gin glass by Italian designer Piero Lissoni.
The corporate image designed by Sieger Design studio, is characterized by the contemporary image and in line with the market tendencies. As in the initial collection of Ritzenhoff, in the new collection the packaging plays a fundamental role having been studied within the scope of corporate image idealized by the German atelier.The latest edition also features whisky glasses.
